Category: Digital Research

NPS vs CES tells you about the difference between the two parameters and which one is more suited for you to assess your customer experience.
NPS vs CES: Which One is Better for Your Survey?
For almost a decade now, the NPS question which goes something like – “How likely are you to recommend our…
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Market Research has seen us develop new tools to analyze data but if we talk about future of market research, we will see a focus on automation
Future of Market Research: Changing Landscape In A Post-Covid World
Market Research as a domain has come a long way. Think of the previous decade or second half of the…
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Market Research holds the answer to most of your questions regarding what your customers think of your product and competitors
The Need For Market Research in 2021
NOKIA was the brand that defined mobile phones for most Indians in the 2000s. With the onset of the 2010s,…
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Business Research: Definition
Business research is a procedure of getting point by point data of a considerable number of territories of business and…
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Digital Research: The New Normal
The outbreak of Covid-19 has made companies and brands globally uncertain about the future. This uncertainty has brought a surge…
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Predictive Analysis The Need Of The Hour
Consumers have more choice now more than ever before. They are no longer confined to whatever their local store has…
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Market Research
Covid-19 surely did bring the whole world to a standstill and every business right now is struggling to survive. Many…
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Sentiment Analysis: Understanding Your Digital Audience
Sentiment analysis – otherwise known as opinion mining – is a much-discussed about but often misunderstood term. In essence, it…
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